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Makeover: White is the new black!
Wednesday, June 28, 2006
-Dhiraj Gupta
In Category:  uZability  
Comments: 2
Views: 1532
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Last weekend we revamped the CYNAPSE corporate website to be a bit less uncorporate than it earlier was.

We've got a whole new design, yes, a cool white one this time. A lot of our new design is extensively white. I think it really keeps the focus on what the viewer should be looking at, in the foreground.

This time, with CYNAPSE.com, we decided to come up with a new, unconventional way of presenting everything.

Starting from the company logo itself, we thought philosophically about what the logo meant to us, and how important it was on the CYNAPSE website.

Why?

Just about everything we invent typically ends up with a brand of it's own. Yes, it does get quite funny sometimes (and not so funny all too often) when the first thing one does if one is building a product concept in CYNAPSE is to go and think up a name and get it booked. The point that I'm trying to make here is that we really don't need to talk about any of our products on the CYNAPSE website - the products pretty much handle their own.

So we decided that the CYNAPSE logo is pretty much the most important thing on the CYNAPSE website. In fact, we decided we could just about ignore everything else there.

Heck, we got by so many years on a completely black site with pretty much nothing on it except for the news updates of our launches and a little philosophical text, didn’t we? ;)

We decided to place the CYAPSE logo in the center of the page rather than push it away to the top left corner. Things pretty much flowed from that point with content, graphics and animations all being placed around the logo.

I think it's one of our coolest looking sites, yet. Make sure you check it out and tell us what you think.


 Comments

Thursday, July 06, 2006 : 9:08 AM
I think it is one cool-looking site!

Well Done!
Rating:  - y01nk

Thursday, February 14, 2008 : 1:12 AM
<a href='http://www.89sex89.com' rel='external nofollow'>89</a>
Rating:  - 89

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